KOMPAS.com – Two days after the celebration of Indonesia’s 80th Independence Day, the country’s food and beverage industry received exciting news. Indonesia’s first locally made premium mixer brand, Candid Mixers, has officially established a strategic distribution partnership with one of the nation’s largest food and beverage distributors, PT Sukanda Djaya (SKD).
This collaboration marks an important milestone for Candid Mixers. Born from the creativity of local bartenders and fully produced domestically, the brand is now ready to reach consumers nationwide through SKD’s extensive distribution network.
“Candid Mixers brings something new and exciting to the beverage scene in Indonesia. As the first local brand to introduce premium mixers, Candid delivers both innovation and quality; two things we fully support as we help them reach more customers across Indonesia,” said Marco Munscher, PT Sukanda Djaya’s International Business GM.
Through this partnership, SKD is committed to distributing Candid Mixers’ flagship 250 ml variants: Imperial Tonic, Club Soda, and Ginger Ale, to hotels, bars, nightclubs, and premium retail channels throughout Indonesia. Looking ahead, Candid is also preparing new flavor innovations to expand consumer choices.
Local Origins, Global Vision
Candid Mixers was created by Indonesian bartenders and is fully produced domestically. The product reflects the spirit of modern Indonesia: ambitious, sophisticated, and ready to compete in the global market.
With bold flavor profiles, modern packaging design, and flexibility as a mixer for mocktails, cocktails, or even enjoyed on its own, Candid has gained widespread attention throughout 2025. Its growth continues to strengthen in line with rising demand from the hospitality industry for high-quality beverage options that align with healthy lifestyle trends.
Moreover, Candid has also introduced Emma, an AI-powered bartender, to assist both venues and consumers in crafting drink creations. Emma can provide ideas for signature cocktails, non-alcoholic mixes, and even beverage concepts for large-scale events, making the experience of enjoying premium mixers more interactive and innovative.
