Candid Mixers, the first premium mixer brand in Asia, has launched Emma AI: an innovative virtual bartender that supports both consumers and professionals in creating beverages.
Emma AI can provide recipe inspiration for cocktails, mocktails, and even large-scale servings, delivering an interactive experience once reserved only for professional bartenders.
“This innovation proves that local Indonesian brands can lead not only in products, but also in technology,” said a Candid Mixers representative.
Emma AI adds unique value to Candid Mixers amid the rising trend of premium beverages. Consumers now gain not only mixers with fresh, modern flavors but also smart guidance in crafting drinks tailored to their needs.
To expand access, Candid Mixers has partnered with PT Sukanda Djaya (SKD), one of Indonesia’s largest F&B distributors. Through SKD’s network, 250 ml variants of Imperial Tonic, Club Soda, and Ginger Ale will be available in hotels, bars, nightclubs, and premium retail outlets across various cities.
This partnership goes beyond distribution. Candid and SKD will collaborate to deliver new beverage experiences for consumers. SKD makes sure products reach the market with the highest quality, while Emma AI provides inspiration for how to enjoy them. This synergy opens new opportunities in the hospitality and retail sectors, combining nationwide distribution strength with local digital innovation.
