How Marriott Turned Mocktails Into a Premium F&B Upsell

The drinks were alcohol-free. The setting was five-star. And the revenue lift? Real.

This is how one of Southeast Asia’s leading Marriott Golf Resorts used Candid Mixers to reinvent their beverage experience — and turn an overlooked part of the menu into a source of both buzz and bottom-line growth.

The Setting: Premium Guests, Limited Options

The venue: a high-end Marriott golf resort in Southeast Asia.
The challenge: guests wanted non-alcoholic drink options that felt as premium as the setting — not sugary sodas or tired juices.

From spa-goers to golfers, the F&B team was seeing a clear shift:

  • Guests were drinking less, but wanted better.
  • Social shareability mattered more than price.
  • The mocktail section didn’t reflect the hotel’s elevated standard.

“We realised our zero-proof drinks were lagging behind the rest of our F&B offering. They didn’t match the experience we were selling.”
F&B Director, Marriott Golf Resort

The Solution: Candid as a Premium Mocktail Platform

The team launched a mocktail reboot across:

  • Spa welcome trays
  • Clubhouse dining menus
  • Event catering

Instead of treating mocktails as an afterthought, they designed around Candid Mixers as the base — using their Imperial Tonic and Club Soda for dry, clean, layered serves with ingredients like rosemary, cucumber, lychee, and citrus peel.

Immediate Wins:

  • Visual impact: clear carbonation, elegant glassware, luxury garnishes
  • Operational ease: quick prep, no added bar labor
  • Perceived value: drinks priced at 80–90% of full cocktails
  • Instagrammable: consistent tagging by guests and influencers

“Candid gave us a platform to upsell — not just serve.”
Beverage Lead, Spa & Clubhouse Operations

The Result: Real Revenue, Elevated Experience

In the first 60 days:

  • +24% increase in mocktail sales resort-wide
  • +18% higher average spend per spa guest when a welcome drink was included
  • +3x more drink-related tags on Instagram during evening service

Most importantly, the F&B team reported a shift in guest perception: mocktails were no longer a “non-drinker’s fallback” — they became the signature.

What This Means for Sales Reps

You don’t have to pitch theory. You can pitch Marriott.

This is your ready-to-go proof that:

  • Candid works at the top end of the market
  • It’s trusted by globally respected hospitality teams
  • It adds value to the guest journey — and makes the F&B team look smart

Use this story to bridge aspiration and action.

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