How Zero-Proof Beverages Are Becoming Core to the Ramadan Retail Basket
Religious occasion Ramadan becomes a cultural event for people in Indonesia. The way consumers conduct their activities undergoes changes in cultural events. Which foods do people serve during iftar? Which gifts are popular? What’s being posted?
Premium non-alcoholic beverages serve as a fundamental choice for all three categories.
1. The Rise of the Zero-Proof Premium
Muslim consumers today actively choose beverages that are intentional and sophisticated after deciding to avoid alcoholic drinks.
They’re shopping for:
- Iftar tradition-compatible flavors consist of ginger, tamarind, citrus and rose.
- Cultural credibility — crafted to respect tradition, and designed to spark delight
- The packaging design combines minimalist labels with aesthetically pleasing cans.
- The products contain wellness-focused components that eliminate added sugars as well as artificial tastes.
Candid presents their Ginger, Club Soda, and Imperial Tonic products through three hero SKUs which match the brand’s sleek 250ml can design, while providing all required qualities for both hamper presentation and upscale dining occasions.
“Our customers aren’t looking for alcohol alternatives. They’re looking for drinks that feel thoughtful and sharable.”
— Category Buyer, National Grocery Chain
2. Mocktails as Gifting Moments
The Ramadan gifting aisle is evolving fast. Syrups and sugary sodas used to dominate this aisle but it has transformed into a premium section. The mocktail market shows leadership through DIY gift sets as well as pre-curated bundles.
Retailers are:
- Bundling Candid mixers with dates, dried fruit, or artisan treats
- Pairing cans with custom glassware or cocktail napkins
- Printing QR code mocktail recipes directly on hang tags or outer sleeves
- Enlisting influencers to show how to style a mocktail bar for Iftar
Drink sales represent only one aspect of this strategy, because the main goal focuses on expanding baskets while building brand image.
The young Muslim demographic together with Gen Z gift-givers and health-conscious consumers actively look for products that link tradition to modern sensibilities.
3. Iftar-Ready, No Prep Required
People from urban working environments, together with young couples and busy families, seek iftar beverages that deliver sophisticated experiences without requiring much work. People seek drinks that:
- Come pre-chilled
- Look elegant without effort
- Fit into their table aesthetic
- Don’t require a blender, muddler, or prep time
A single pour of Candid provides the solution to your beverage needs. The service from Candid allows people to provide drinks that create special moments during both casual and planned social occasions.
Retailer Success Snapshot
Supermart Jakarta Megastore
- The store created an endcap display called “Ramadan Bar” which showcased Candid Mixers.
- The display included tasting cups combined with social recipe signs.
- The QR codes lead to content from the “Ramadan Rituals at Home” campaign.
→ Result: +31% lift in holiday basket value during the final two weeks of Ramadan
Lombok Luxe Grocer
- The store included Candid as a standard component in their pre-built hampers which customers could pick up through their concierge service.
- The brand appeared in iftar unboxing videos that local lifestyle influencers shared.
→ Result: 4x increase in beverage-related UGC over Ramadan 2024
Bali Gourmet Marketplace
- The store places Candid cans alongside premium dates and nut assortments.
- The store used the “break fast beautifully” sign to showcase zero-proof elegance.
→ Result: Highest beverage turnover per square meter in the F&B section
Put This on Your Ramadan Radar
Candid represents a beverage experience that combines cultural awareness with beautiful packaging and guest-worthy presentation.
From:
- Elegant iftar setups
- Thoughtful gifting
- Style-driven shopping
- Moments worth posting
Retailers who carry Candid demonstrate their knowledge about the future direction of Ramadan baskets, which focus on meaningful items, alongside sophisticated aesthetics and contemporary simplicity.
And the best part? Special shelves and new categories are not required. Candid seamlessly integrates into your Ramadan execution plan through three essential use cases:
- an endcap of curated bundles,
- a cold drink fridge near the ready-to-eat aisle, or
- a lifestyle-focused social campaign that inspires mocktail moments at home.
A single product line meets different shopper needs for hosting and gifting, while offering wellness and indulgence options to various age groups and household types across different cultural contexts.
Want to win shelf share this Ramadan?
Let’s discuss the bundles and mocktail kits and the point of sale displays which are designed for this season’s major trends. Candid is here to help you stand out, sell through, and deliver something that feels made for the moment.
